About us.

I've bitten my nails my entire life due to habit and anxiety. Then my partner suggested a nail-biting polish. I didn't even know these existed.

I tried them. But nothing appealed to me. Every product felt clinical, dated and hard to use. Messy. Sticky lids. Wasteful bottles. I was sure I could make a better product.

That's why I built FITE. A refillable, easy to apply, gender neutral nail biting product that actually works.